realme is taking its Harry Potter-themed consumer experience on the road with a specially designed bus that will travel across five North Indian cities as part of the launch of the realme 16 Pro 5G Harry Potter Edition.
The multi-city activation will cover Delhi, Chandigarh, Jalandhar, Jaipur and Noida, bringing the Harry Potter-themed smartphone experience directly to consumers through on-ground activities and interactive experiences.
Visitors at the bus stops will get an opportunity to explore the special-edition smartphone, participate in Harry Potter-themed activities and stand a chance to win prizes, including the realme 16 Pro 5G Harry Potter Edition, realme earbuds and other realme merchandise.
The activation will kick off in Delhi on 21 September at the IPU, Dwarka Campus, where realme will host an on-ground experience for creators, students and young consumers.
Following its Delhi launch, the bus will travel to Chandigarh, Jalandhar, Jaipur and Noida as part of the multi-city campaign.
