ITC Hotels has appointed Rajiv Singh as Head – Food & Beverages Marketing, marking a new chapter in his career and bringing his expertise to the hospitality major’s F&B business.
Singh brings more than 16 years of experience across the FMCG, retail and marketing sectors, with expertise in brand building, digital and social marketing, content, e-commerce and related areas. Over the course of his career, he has held key roles at Happilo International, Blackberrys Menswear, Cheil Worldwide and Spencer’s Retail.
In his new role, Singh will focus on strengthening and elevating ITC Hotels’ food and beverage portfolio by building differentiated brands, creating memorable consumer experiences, driving innovation and supporting sustainable business growth.
Sharing the announcement on LinkedIn, Singh described his move to ITC Hotels as an exciting new chapter and highlighted the significant potential within the company’s F&B business. He said his ambition is to build brands that consumers connect with while creating businesses that set new benchmarks in the industry.
Singh also acknowledged the support and confidence extended to him by Anil Chadha and Sanjay Bose, while expressing his gratitude to Arif Patel for his guidance during the transition. He further credited Rohit Bhalla as a mentor for his continued belief, guidance and encouragement.
With his appointment, Singh will work alongside the ITC Hotels team to further strengthen its F&B business, with a focus on innovation, consumer-centric brand building and long-term growth.
Looking ahead, Singh said he is keen to collaborate with the team and create impactful success stories as he takes on his new role, challenges and ambitions at ITC Hotels.
