Publicis Groupe India has appointed Sonal Verma as the managing director of Arc Worldwide India, strengthening its leadership at a time when brands are increasingly prioritising experiential and connected commerce strategies. Verma will report to Kedar Teny, chief product officer, Publicis Groupe India.
Strengthening experiential and shopper marketing capabilities
Arc Worldwide is Publicis Groupe’s experiential and shopper marketing vertical, set up to address the growing complexity of modern consumer decision-making. With buying journeys becoming less linear and more fragmented across touchpoints, the agency focuses on helping brands influence consumer choice closer to the point of action by designing interventions grounded in shopper behaviour, real-world context and mission-based decision triggers.
In her new role, Verma will oversee business operations at Arc Worldwide India, with a mandate to deepen the agency’s experiential and connected commerce capabilities. She will also be responsible for building future-ready solutions aimed at delivering measurable and business-focused outcomes for clients.
Verma brings with her more than 25 years of experience across integrated marketing, experiential strategy and consumer engagement.
Leadership commentary
Commenting on the appointment, Kedar Teny, chief product officer, Publicis Groupe India, said the move reflects Arc Worldwide India’s growing strategic importance within the group’s offerings.
“Sonal’s appointment marks a natural progression in scaling Arc Worldwide India’s role in helping brands influence choice at experiential moments of decision. As brands seek growth closer to such moments, Arc Worldwide India’s shopper and experiential capabilities are becoming central to how we deliver impact. Sonal brings the strategic clarity and executional rigour needed to accelerate this momentum and embed these capabilities more deeply across our offerings,” Teny said.
Verma outlines vision for growth
Expressing enthusiasm about her new role, Sonal Verma, managing director, Arc Worldwide India, said brands are increasingly turning to experience-led strategies to drive tangible business results.
“I’m excited to join at a time when brands are increasingly focused on creating experiences that influence choice and drive real business outcomes. Arc has a strong global legacy in connected commerce, shopper marketing, retail and brand experiences and I look forward to working with the team and clients to build insight-led, culturally relevant and scalable solutions that sit at the intersection of creativity, commerce and consumer engagement,” Verma said.
Arc Worldwide operates as part of Publicis Groupe’s global network, supporting brands across shopper marketing, retail innovation and experience design, as marketers seek to bridge creativity with commerce in an evolving consumer landscape.
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