Prius Communications has appointed Sanjay Sharma as Director – PR, strengthening the company’s senior leadership team as it expands its corporate and healthcare communications practice.
Based in New Delhi, Sharma will oversee strategic public relations mandates across the group’s two key verticals — Prius Brand and Business Partners and Prius Healthcare. His role will focus on media relations, corporate reputation, stakeholder engagement, brand advisory, and integrated communications strategy.
An alumnus of Indian Institute of Mass Communication, Sharma brings more than 30 years of experience spanning advertising, corporate communications, journalism, marketing communications, and brand management.
Over the course of his career, he has held senior communications and leadership roles at organisations including Air India, Dalmia Group, Jindal Group, Birla Group, Hindustan Times and ITV Network. He has also been associated with All India Radio as an English newsreader.
Sharma’s experience spans sectors such as civil aviation, aerospace, defence, infrastructure, education, real estate, and media.
Commenting on his appointment, Sharma said, “Communication today is not only about visibility, but about building credibility, trust, and meaningful engagement with stakeholders. Prius has built strong capabilities across healthcare, corporate reputation, and brand communications, and I look forward to contributing to its continued growth and impact.”
Welcoming him to the organisation, Baldev Raj, Founder & CEO of Prius Brand and Business Partners and Chairman of the Delhi Chapter of the Public Relations Council of India, said Sharma’s experience and strategic understanding of communications would further strengthen the company’s leadership capabilities.
With the appointment, Prius Communications aims to deepen its strategic PR offerings and strengthen client engagement across corporate reputation, healthcare, and integrated communications mandates.
