Publicis Digital Experience (PDX) India has strengthened its leadership team with the appointment of Prashant Sukhwani as Managing Partner, Social, where he will spearhead the agency’s Social practice spanning social media, creators, content, search and performance.
Sukhwani brings more than 16 years of marketing experience to the role, having held leadership positions across ITC, Bunge and Burger King India. He joins PDX India from Burger King India, where he served as Vice President, Marketing and played a key role in driving the brand’s digital and marketing transformation.
During his tenure at Burger King India, Sukhwani worked on building an integrated marketing ecosystem that brought together brand, content, media, CRM and performance. He also contributed to strengthening the company’s first-party data capabilities, helping connect marketing initiatives more closely with consumer insights and business outcomes.
At PDX India, Sukhwani will work closely with Amaresh Godbole, CEO, PDX India and Chief AI Experiences & Solutions, Publicis Groupe India, as the agency continues to expand its integrated approach to social and digital marketing.
Social is one of PDX India’s three core solution practices. Its offering brings together AI, data, creators and cultural intelligence, covering social marketing, creator partnerships, content, search and performance. The practice also leverages Publicis Groupe’s Connected Identity solution, designed to provide a unified view of individuals across media, creative, content, commerce, CRM and influence.
Commenting on the appointment, Amaresh Godbole, CEO, PDX India and Chief AI Experiences & Solutions, Publicis Groupe India, said, “Social has fundamentally changed. Winning today requires brands to move at the speed of culture while staying accountable to business outcomes. Prashant brings deep experience in building integrated, digital-first marketing ecosystems, and we're excited to have him lead Social @ PDX India as we continue helping brands navigate the next era of social marketing.”
Prashant Sukhwani, Managing Partner, Social, PDX India, said, “Throughout my career, I've believed that great marketing isn't about channels. It's about solving business problems. Consumers experience one brand, not separate teams for social, creators, search or performance and that's exactly what drew me to this opportunity. By bringing together AI, data, cultural intelligence and creators into one integrated ecosystem, the practice offers brands a smarter, faster way to build stronger customer relationships and drive sustainable business growth. What stands out is the way Social @ PDX India brings structure to the complexity of modern social marketing. I'm excited to partner with our clients as they build the next chapter of growth.”
