Orient Electric has appointed Sandhya Biswas as Chief Marketing and Customer Experience Officer and Senior Management Personnel, effective September 14, 2026, according to a regulatory filing.
Biswas joins Orient Electric from Fenesta, where she most recently held a leadership role. She brings nearly 20 years of experience across consumer durables, lifestyle, telecom, energy and home improvement businesses in India and the US.
Over the course of her career, Biswas has held roles at companies including Airtel, Kohler, Morphy Richards and Livguard. Her experience spans business and P&L management, category and product strategy, brand building, digital and e-commerce, and go-to-market strategy.
She has also worked on premiumising brands and building new categories and products, according to the filing.
Biswas is an alumna of the Indian School of Business, Hyderabad, and holds an academic background in Electronics and Informatics.
