Nykaa Appoints Neha Bhise as AVP – Marketing to Strengthen Brand Strategy

Nykaa has appointed Neha Bhise as assistant vice president (AVP) – marketing, further strengthening its leadership team as the company continues to scale its brand and consumer engagement initiatives. Bhise will be based in Mumbai.

Moves from Reliance Brands after three years

Bhise joins Nykaa from Reliance Brands, where she spent more than three years as lead – marketing and PR. In this role, she was responsible for driving marketing strategy and integrated communications across multiple brand portfolios within the company’s retail ecosystem.

Seven-year stint at Disney Star

Before her tenure at Reliance Brands, Bhise worked for over seven years at Disney Star, handling marketing communications and content strategy for general entertainment channels (GEC) as well as Hindi movie properties. Her responsibilities included campaign planning, audience engagement initiatives and brand positioning across television and film platforms.

Experience across FMCG, media and retail sectors

Bhise’s career also includes stints at NDTV as assistant manager – brand solutions and IP monetisation, Radio Mirchi as account manager, Parle Agro in key accounts, and Trackon Telematics as territory sales manager.

With professional experience spanning FMCG, media, entertainment, retail and consumer brands, Bhise brings more than 15 years of cross-sector marketing expertise to Nykaa, at a time when the company continues to expand its presence across beauty, fashion and lifestyle categories.