Fashion and lifestyle e-commerce platform Myntra has elevated Shashanck Mishra to Director – Brand Management, marking a new phase in his more than a decade-long association with the company. Mishra’s elevation was announced through an update on LinkedIn.
Mishra most recently served as Associate Director – Buying, a position he held since April 2022. With the new role, he moves into Myntra’s brand management function, bringing experience across business management, brand building and scaling, as well as the use of digital data and analytics to inform business decisions.
Mishra began his journey with Myntra in 2016. Over the course of his tenure, he has worked across various facets of Myntra’s fashion and retail business, including buying, category operations and business management.
Prior to joining Myntra, Mishra was associated with Reliance Retail, where he spent a year, and Laguna Clothing Private Limited. These roles gave him experience across buying, merchandising and marketing.
With more than 15 years of experience in online fashion retail, Mishra has built expertise spanning brand management, business strategy, D2C and vendor relations. His latest elevation comes as he takes on a broader mandate within Myntra’s brand management function, adding another chapter to his long-standing association with the fashion commerce platform.
