Mirchi has appointed Digant Chopra as its National IP Product Head, marking his return to the company after a previous stint between 2019 and 2023.
Chopra, who is also the Founder and Chief Marketing Officer of ADBC Live, was most recently serving as Lead – Event Sales, India before taking on the new role.
This marks Chopra's second innings at Mirchi. During his earlier tenure, he led the company's brand solutions business, working across integrated brand partnerships and intellectual properties.
In his new role, Chopra is expected to oversee Mirchi's intellectual property (IP) portfolio and drive the growth and development of its IP-led offerings.
