Marico Names Vikram Karwal Chief Marketing Officer, Effective December 2025

Marico has appointed Vikram Karwal as its chief marketing officer (CMO), with the appointment taking effect from December 2025. In his new role, Karwal will oversee the company’s marketing strategy across categories, with a mandate to drive brand growth and deepen consumer engagement.

Karwal joins Marico from Mondelēz International, where he most recently served as senior director – marketing, chocolates, leading the company’s India tablets business. In this role, he was responsible for overall business performance and P&L across marquee brands such as Cadbury Dairy Milk, Cadbury Dairy Milk Silk and Cadbury Bournville.

Two decades of global FMCG experience

With over 20 years of experience spanning marketing, strategy, innovation and sales, Karwal brings deep expertise across both Indian and international markets.

During his tenure at Mondelēz, he also held regional leadership positions, including associate director – marketing for ASEAN and South East Asia. In that role, he led strategy, brand equity and innovation for the chocolates and biscuits portfolio, while also driving e-commerce initiatives across multiple markets.

Global innovation and category leadership

Earlier in his career, Karwal worked with Kraft Foods International in Switzerland as senior innovation manager for the global chocolate category. There, he focused on shaping innovation strategies for emerging markets, including India, Brazil, Russia and South Africa.

He has also held multiple roles at Cadbury India across brand management, category management and sales. Karwal began his professional journey with ConAgra Foods.

At Marico, Karwal is expected to play a key role in strengthening the company’s brand portfolio and advancing its consumer-first marketing agenda across core and emerging categories.