Mahindra Group has announced the appointment of Purnima Lamba as its Chief Brand Officer, effective September 1, 2026. In her new role, Lamba will oversee the group’s corporate brand and communications strategy, focusing on brand positioning, narrative development, and ensuring consistency across its diverse business verticals.
Lamba joins the conglomerate after a nearly 25-year stint at Unilever, where she held several leadership roles across India, the UK, and the Netherlands. Her experience spans digital media models, consumer marketing, and technology-driven beauty innovations.
Welcoming her to the organisation, Anish Shah, Group CEO and Managing Director of Mahindra Group, said, “We are pleased to welcome Purnima Lamba as Chief Brand Officer. Her global experience, strategic thinking, bold creativity and deep consumer insight make her an ideal leader to further strengthen the Mahindra brand. As we continue to build a compelling brand narrative aligned with our values, vision and business ambitions, Purnima’s ability to elevate brands, inspire teams and translate insights into impact will be invaluable.”
Lamba holds a BSc and MSc in Management from the London School of Economics and Political Science. Her appointment comes as Mahindra Group continues to sharpen its brand identity and storytelling across markets.
