MagicDecor, a Pidilite Ventures-backed D2C home décor startup specialising in made-to-order wallpaper and interior design solutions, has elevated Abhijeet Dash to the role of Chief Marketing Officer (CMO). The move underscores the company’s focus on strengthening its marketing leadership as it accelerates growth in India’s home décor market.
With over seven years of experience in scaling D2C brands, Dash brings strong expertise in performance marketing and building sustainable growth engines. In his new role, he will lead MagicDecor’s overall marketing strategy, with a focus on brand building, customer acquisition, and expanding the company’s market presence.
Commenting on his elevation, Dash said, “MagicDecor is at an exciting inflection point and I am looking forward to building on this momentum. The focus will be on deepening our brand presence, reaching new markets and making design-led home décor more accessible to consumers across the country.”
Sidd Panda, Co-Founder and CEO of MagicDecor, added, “We are excited to have Abhijeet step into this expanded leadership role. His performance-first mindset and deep expertise in D2C growth make him the ideal person to lead MagicDecor's marketing vision forward.”
As MagicDecor continues to strengthen its position in India’s home décor landscape, the appointment reflects a strategic push to build a brand that is both widely recognisable and trusted. With rising demand for personalised décor solutions across metro as well as Tier 2 and Tier 3 markets, the company aims to expand its reach while creating deeper connections with consumers nationwide.
