Madison World has announced a series of senior leadership appointments across its media, content, cinema, sponsorship and out-of-home (OOH) businesses, as the group looks to strengthen its specialist capabilities and respond to the evolving needs of clients.
The appointments see Abhishek Bhattacharya join as Vice President at Madison Media Ultra, Gazal Maheshwari as Vice President at Madison Media Infinity, Nilkant Sastri as Deputy General Manager – South at MOMS Outdoor Solutions, Abhay Sachar as Associate Vice President at Madison Turnt and Anugrah Madison, and Iman Raha as Vice President – Cinema and Sponsorships at Madison Turnt.
Bhattacharya will oversee a portfolio of brands in Mumbai while also contributing to business development and partnerships at Madison Media Ultra. Bringing more than two decades of industry experience, he has previously held roles at JioStar, Bloomberg TV India, Times Group, ABP Group and HT Media. He will report to Jolene Fernandes Solanki, COO, Madison Media Ultra.
Maheshwari joins Madison Media Infinity with over 17 years of experience spanning client partnerships, business development and sales. Most recently associated with JioHotstar, she also spent more than a decade with Star Sports, where she worked across major properties including the IPL, ICC Cricket World Cups, India Cricket, Pro Kabaddi League and ISL. At Madison, she will be responsible for leading key client partnerships.
At MOMS Outdoor Solutions, Sastri will take charge of the South region. He brings more than 16 years of experience across media, advertising, FMCG and retail, having worked with organisations including Times Group, Nestlé India, GlaxoSmithKline Consumer Healthcare, Essilor India and WPP.
Sachar will lead the West and South regions for Madison Turnt and Anugrah Madison. With over 17 years of experience across media, advertising, experiential and content businesses, his previous stints include MTV, Times Group, Reliance Broadcasting, GroupM, VICE Media Group and Mindshare Fulcrum.
Meanwhile, Raha will head the cinema, sponsorship and non-traditional media business at Madison Turnt. He brings more than two decades of experience in media and entertainment and has previously worked with Qube Cinema Technologies, Future Media and BIG Cinemas.
Commenting on the appointments, Ajit Varghese, Partner and Group CEO, Madison Media & OOH, said, “Our business is evolving rapidly, and our leadership needs to evolve with it. Each of these leaders brings a distinct perspective, deep category expertise and a strong understanding of what clients need today. From media and OOH to cinema, sponsorships and content, these appointments strengthen our specialist capabilities while allowing us to continue delivering integrated solutions.”
The leadership reshuffle comes as part of Madison’s broader Madison 3.0 transformation, which includes continued investments in talent, technology and specialist capabilities. The group aims to bring together data, technology, creativity and market expertise to help brands navigate an increasingly fragmented media landscape.
