Liberty Shoes Appoints Priyanka Vishnoi as Head of Marketing

Liberty Shoes has appointed Priyanka Vishnoi as its Head of Marketing, entrusting her with the responsibility of steering the company’s brand strategy, retail marketing and digital growth initiatives. She will be based in Gurugram, the company said.

The appointment was announced by Vishnoi through a post on LinkedIn, where she confirmed her move into the senior leadership role at the footwear company.

Extensive experience across brand and retail marketing

Vishnoi brings over two decades of experience across brand building, retail marketing and integrated marketing communications. Prior to joining Liberty Shoes, she served as Senior Brand Lead at VLCC, where she played a key role in shaping pan-India marketing strategies spanning clinics, partnerships and large-scale campaign execution.

Previous stints at BIBA, Cheil India and BOP Group

Before her tenure at VLCC, Vishnoi spent nearly six years at ethnic wear brand BIBA, leading brand marketing efforts across traditional media, digital platforms and social media. Her career trajectory also includes experience in retail marketing at Cheil India, along with marketing roles at BOP Group.

Early career in retail and brand development

Vishnoi began her professional journey with roles at Impact Marketing Services, Welspun Retail and Koutons Retail, where she worked on brand development, retail expansion and customer engagement initiatives, building a strong foundation in consumer-facing marketing.

With her appointment, Liberty Shoes is expected to further strengthen its marketing leadership as it focuses on enhancing brand visibility, expanding retail presence and accelerating digital-led growth across markets.