JK Lakshmi Cement has appointed Aniruddha Sinha as its Head of Marketing, strengthening its leadership team as the company looks to drive its next phase of brand and business growth.
Sinha joins the cement manufacturer from DryChem India, where he held a leadership role in marketing. In his new position, he will be responsible for leading JK Lakshmi Cement's marketing strategy, brand-building initiatives and consumer engagement efforts.
With experience across brand marketing and business strategy, Sinha is expected to focus on enhancing the company's market presence and supporting its long-term growth ambitions.
The appointment comes as companies across the building materials sector continue to strengthen their marketing leadership amid increasing competition and evolving consumer preferences.
