JioStar elevates Nidhi Maheshwari to senior director of brand marketing

JioStar has promoted Nidhi Maheshwari to the role of Senior Director of Brand Marketing, expanding her leadership responsibilities within the media and entertainment company.

Maheshwari announced the development through a LinkedIn post, writing, “I'm excited to start my new role at JioStar as Senior Director - Brand Marketing.”

Prior to the promotion, she served as Director of Brand Marketing at JioStar. She has been associated with the company for nearly two years, having joined in December 2024.

Before moving to JioStar, Maheshwari spent close to four years with Disney+ Hotstar, where she worked across brand marketing initiatives. Earlier in her career, she was also associated with Lionsgate.

With extensive experience in brand building and marketing within the media and entertainment sector, Maheshwari's elevation comes as JioStar continues to strengthen its content and platform offerings in an increasingly competitive streaming and broadcast landscape.