IndusInd Bank has appointed Shakti Tokas as Assistant Vice President (AVP) – Brand and Communications Marketing.
In his new role, Tokas will be part of the bank's marketing communications team, where he will contribute to brand-building and communications initiatives.
He joins IndusInd Bank from Propagate India, where he served as Brand Partner for more than two years. Prior to that, he held roles across the advertising and marketing ecosystem, building experience in brand strategy, integrated marketing, client management, and communications.
Announcing the move on LinkedIn, Tokas reflected on his journey from joining the advertising industry as a trainee to taking on his first in-house brand role.
"Almost a decade ago I walked into the advertising agency ecosystem as a trainee who didn't know what he didn't know. Today, I'm joining IndusInd Bank's Marketing Communications team as AVP - Marketing. Moving in-house, owning a brand from the inside for the first time, at a bank in the middle of rewriting its own story. Terrifying in the best way," he wrote.
He also acknowledged the role agencies played in shaping his career, saying they gave him "the clients, the late nights, the pitches won and lost, and the people who turned all of it into something I'll carry."
With over a decade of experience across advertising, marketing, and brand communications, Tokas' appointment marks his transition to his first in-house brand leadership role as IndusInd Bank continues to strengthen its brand and communications function.
