Hocco promotes Roli Shrivastava to Chief Marketing Officer

Hocco has elevated Roli Shrivastava to the role of chief marketing officer (CMO), expanding her responsibilities across the company's portfolio of brands.

Shrivastava has been associated with Hocco since 2018 and has played a key role in strengthening the company's brand presence and driving marketing initiatives across multiple business verticals.

During her tenure, she led the launch of Hocco Ice Creams and spearheaded several campaigns, including Hocco Aamchi, the Haldiram's Barfi Ice Cream collaboration, Hocco LEEMO and Hocco Bun Maska BIX.

As CMO, Shrivastava will oversee marketing for Hocco Ice Creams, Hocco Restaurants, Hocco Eateries, Hocco Foods and Huber & Holly Ice Creams. Her responsibilities include leading brand strategy, consumer engagement and integrated marketing initiatives across the company's businesses.

The elevation comes as Hocco continues to strengthen its brand portfolio and expand its presence in India's food and dessert market.