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Hershey Canada names Michelle Gupta as Head of Marketing

Gupta joins from Procter & Gamble, where she spent nine years leading oral care brands including Crest and Oral-B.

by Newsdesk
Published: Aug 01, 2026, 11:06:00 PM   |  
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Michelle Gupta has joined Hershey Canada as Head of Marketing, marking a new chapter in her career after nearly a decade at Procter & Gamble (P&G).

Announcing the move on LinkedIn, Gupta said, “Hershey is a place where brilliant people, a snacking powerhouse portfolio, and a genuine passion for making more moments of goodness all come together, and I am so ready to be part of it.”

Gupta joins Hershey Canada following a nine-year stint at P&G, where she most recently served as Brand Director – B2B & B2C Oral Care. In the role, she led the company's oral care portfolio, including flagship brands Crest and Oral-B.

She began her journey at P&G in 2017 as a Brand Manager and went on to hold leadership roles across the company's marketing function before taking over the oral care portfolio.

In her new role, Gupta will lead marketing for Hershey Canada's portfolio as the company continues to strengthen its position in the confectionery and snacking categories.