Havas CX India has appointed Amandeep Singh Kochar as executive vice president – experience strategy and martech head, in a move aimed at strengthening the network’s customer experience, marketing technology and data-led transformation capabilities.
Based in Gurugram, Kochar will report to Manas Lahiri, chief growth officer, Havas India, who also oversees the operations of Havas CX India.
Mandate to deepen CX, martech and data integration
In his new role, Kochar will be responsible for building and scaling the agency’s customer experience, martech, CRM and data analytics offerings, while driving closer integration across Havas India’s agencies.
His responsibilities will also include supporting the network’s go-to-market strategy by aligning experience, data and technology across client engagements.
Global leadership welcomes the appointment
Commenting on the appointment, David Shulman, Global CEO, Havas CX, said, “I’m thrilled to welcome Amandeep to the Havas CX team. In today’s landscape, brands are increasingly recognising the importance of uniting communications and experience. Amandeep’s leadership will empower our clients to gain deeper insights into customer needs and develop experiences that deliver on the promises brands communicate.”
‘CX now at the centre of every client conversation’: Manas Lahiri
Manas Lahiri, chief growth officer, Havas India, said customer experience has become central to how brands build long-term relationships and value.
“Across markets, customer experience is emerging as the core driver of brand relationships, loyalty and long-term value, and today sits at the center of every client conversation. As brands navigate an increasingly complex marketplace, CX has become the lens through which strategy, creativity, data and technology must converge,” Lahiri said.
He added that Kochar brings a rare combination of strategic and technical expertise. “Amandeep brings a rare blend of strategic depth, martech expertise, and regional leadership experience. His proven ability to build CX capabilities and drive growth will be critical as we further scale our CX strategy and GTM practice, deepen integration across Havas, and unlock new growth opportunities.”
Kochar: ‘No better place to build the future of CX’
Responding to his appointment, Kochar said Havas India has positioned itself as one of the most progressive integrated networks in the country.
“Havas India has emerged as one of the most progressive integrated networks today, with a powerful blend of creativity, data and media. Havas CX India is at an exciting inflection point where these capabilities are coming together with technology to deliver real business outcomes,” he said.
“There is no better place to build the future of CX, and I’m looking forward to partnering with Manas and the wider Havas teams to create scalable CX and martech solutions that deliver seamless, impactful consumer journeys,” Kochar added.
Experience across India and Southeast Asia
Kochar brings over 15 years of experience across India and Southeast Asia, having worked with enterprise brands on customer experience strategy, marketing technology deployment and data-driven transformation initiatives.
His professional background spans first-party data programmes, CRM, personalisation, martech orchestration and marketing effectiveness.
Over the past year, he also undertook an independent consulting assignment focused on Bharat-first customers and brands. His client portfolio includes Ford, Colgate, Mahindra, Hindustan Unilever, PepsiCo and BAT.
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