Duolingo English Test appoints Divya Rao as Marketing Lead for India

Duolingo English Test (DET) has appointed Divya Rao as Marketing Lead for India, strengthening its leadership team as it looks to expand its presence in one of its key growth markets.

In her new role, Rao will lead the brand's marketing strategy in India, with a focus on increasing awareness of the Duolingo English Test, driving student engagement, and building strategic partnerships across the education ecosystem.

Rao brings more than 12 years of experience in strategic marketing, having worked with leading global consumer and entertainment brands including Netflix, TikTok and ByteDance.

During her five-year tenure at Netflix India, Rao played a key role in developing and executing large-scale marketing campaigns for some of the platform's most popular titles. She contributed to brand growth and audience engagement initiatives for global and local hits such as Money Heist, Stranger Things, Heeramandi, Khakee, The Royals and Taskaree, among others.

Before joining Netflix, Rao led entertainment marketing and partnerships at TikTok, ByteDance and Eros Now. In these roles, she built strategic alliances with film studios, OTT platforms, television networks, music labels and sports organisations.

She also spearheaded entertainment partnerships and launch integrations for films, OTT releases and live programming, collaborating with some of the industry's leading studios and content platforms.

The appointment comes as the Duolingo English Test continues to expand its footprint globally, offering a digital-first English proficiency assessment accepted by thousands of educational institutions worldwide.