Dentsu has appointed Ajay Gupte as chief operating officer for South Asia, further strengthening its leadership team as the network accelerates its transformation agenda.
In his new role, Gupte will work closely with Harsha Razdan, chief executive officer, South Asia, to drive operational excellence, build a more agile operating model and enhance collaboration across the organisation. His mandate includes advancing client-centric ways of working while strengthening dentsu's integrated marketing, technology and consulting capabilities under its B2B2S (Business to Business to Society) approach.
Gupte brings nearly three decades of experience across media, marketing, digital transformation and client leadership. He joins dentsu from WPP Media South Asia, where he served as president, client solutions, after previously leading Wavemaker South Asia as chief executive officer. His career also includes leadership roles at TVS Motor Company and OMD.
Welcoming Gupte, Harsha Razdan said the appointment aligns with dentsu's ambition of becoming a more integrated, innovation-led growth partner for clients. He noted that Gupte's experience in business transformation and operational leadership would help the company strengthen collaboration across its network and deliver greater value to clients across South Asia.
Commenting on his new role, Gupte said he was joining dentsu at a significant stage in its growth journey and looked forward to working with the leadership team to enhance operational excellence, scale integrated solutions and create sustainable growth for clients.
