Darshana Shah steps down as CMO of Aditya Birla Capital

Darshana Shah has moved on from her position as Chief Marketing Officer at Aditya Birla Capital, bringing to a close a leadership stint of more than three years at the financial services major. Shah shared the update through a post on LinkedIn.

Having joined Aditya Birla Capital in November 2022, Shah spearheaded the company's marketing strategy during a period marked by increasing digital adoption and evolving consumer engagement across the financial services sector.

Before taking charge as CMO, she spent nearly seven years with Aditya Birla Health Insurance Company as Executive Vice President - Digital, Marketing and Customer Experience. In that role, she played a key part in strengthening the insurer's digital capabilities, customer experience initiatives and brand-building efforts.

Shah brings with her more than two decades of experience across marketing, retail, customer engagement and brand management. Prior to joining the Aditya Birla Group, she served as Senior Vice President - Marketing and Visual Merchandising at HyperCITY Retail.

Her career also includes leadership positions at prominent organisations such as Reliance Retail, Future Group, Shoppers Stop, NIIT and Boston Software & Technologies.