boAt Lifestyle appoints Amrit Anand as Head of PR & Communications

Consumer electronics and lifestyle brand boAt has appointed Amrit Anand as its Head of PR & Communications.

Anand announced the development through a LinkedIn post, where he reflected on his decade-long journey in India's startup ecosystem and shared details about his new role at the company.

Taking to LinkedIn, Anand wrote, “Today, I am excited to share that I have joined boAt Lifestyle as Head of PR & Communications. boAt has built one of India's most iconic consumer brands by combining innovation, design and a deep understanding of its consumers. I look forward to contributing to the next phase of its journey.”

Prior to joining boAt, Anand was associated with Zupee and has also worked with companies including ReNew and Paytm. In his post, he reflected on the professional journey that shaped his communications career.

“Ten years ago, I took a leap from the predictability of large global organizations (Walmart & Bank of America) into India's startup ecosystem by joining ReNew Power. Looking back, it remains one of the most rewarding decisions of my career,” Anand wrote.

He further highlighted his experience across multiple high-growth businesses, stating, “Over the last decade, I have had the privilege of working with some of India's most admired and category-defining startups including ReNew, Paytm and Zupee. The journey has taken me through IPO communications, regulatory and policy issues, crisis management, category creation, leadership positioning and reputation building in some of the country's most dynamic and closely watched sectors.”

In the same post, Anand also expressed gratitude to his former colleagues at Zupee, describing the experience as a significant chapter in his career.

“Before that, a heartfelt thank you to everyone at Zupee. Building the communications function, navigating challenges, shaping narratives and working alongside an exceptional team has been one of the most rewarding chapters of my career. I am grateful to colleagues, leaders, partners and friends who made the journey so memorable,” he wrote.

Anand brings extensive experience in corporate communications, reputation management, public affairs, crisis communications and leadership positioning, having worked across sectors ranging from renewable energy and fintech to gaming and consumer technology.