boAt elevates Vedansh Kumar to Chief Marketing Officer

boAt has elevated Vedansh Kumar to the role of Chief Marketing Officer (CMO), reinforcing its leadership team as the company continues to strengthen its brand presence and consumer engagement initiatives.

Kumar joined boAt in August 2023 as Head of Brand Marketing and has since been instrumental in steering the company’s marketing strategy and brand-building efforts. Over the years, he has played a pivotal role in shaping campaigns and driving initiatives that have further strengthened boAt’s position among India’s leading lifestyle technology brands.

Sharing the news on LinkedIn, Kumar wrote:

“There are brands you admire from a distance, and then there are brands that make you want to be in the room. boAt Lifestyle was always the second kind for me.It felt alive in a way most brands spend years trying to manufacture. So when the opportunity came to work with the team that actually built it, I didn't think twice. Today, it means a lot to share that I'm now Chief Marketing Officer of this incredible company.”

Before joining boAt, Kumar served as Creative Lead at Zomato. Throughout his career, he has held key creative and strategic positions across leading agencies, including Dentsu Impact, Humour Me, MullenLowe Lintas Group, Publicis Groupe, and J. Walter Thompson Worldwide.

With over a decade of experience spanning advertising, branding, content creation, and marketing, Kumar has worked on a wide range of campaigns and creative projects across industries. His portfolio includes work across television, print, digital platforms, and branded content, helping brands create meaningful connections with audiences through innovative storytelling and strategic communication.