bigbasket appoints Arpit Jaiswal as Chief Growth Officer

Online grocery platform bigbasket has announced the appointment of Arpit Jaiswal as its Chief Growth Officer, as the company sharpens its focus on scaling growth across key business areas.

In his new role, Jaiswal will lead growth initiatives spanning product development, user acquisition, retention strategies, and market expansion. He joins bigbasket from Google Pay, where he was leading growth strategy and product functions, playing a key role in scaling the platform.

Commenting on the appointment, Hari Menon, Founder and CEO, bigbasket, said, “We are delighted to welcome Arpit to bigbasket at a pivotal stage in our journey. As the market evolves, the ability to drive sustainable, high-quality growth becomes critical. Arpit’s deep experience in scaling consumer platforms with a strong focus on efficiency and innovation will be instrumental as we continue to strengthen our market position.”

Speaking on his new role, Arpit Jaiswal said, “bigbasket has built a strong and trusted platform in a category that is becoming increasingly integral to everyday life. I am excited to join at this phase of growth and transformation, and look forward to working with the team to unlock the next wave of customer value, scale, and operational excellence.”