Bajaj Electricals has appointed Tiny Sengupta as its Chief Marketing Officer (CMO), effective June 29, 2026. In her new role, she will head the company's marketing function, driving integrated marketing strategy and brand positioning across its Bajaj and Morphy Richards portfolios.
Sengupta joins the company with more than 22 years of experience spanning the healthcare and FMCG sectors. Over the course of her career, she has held leadership roles at Johnson & Johnson, Marico, Dabur, Henkel and GSK. Most recently, she served as Country Director, Vision Care, at Johnson & Johnson India.
Commenting on the appointment, Shekhar Bajaj, Chairman, Bajaj Electricals, said the company is pleased to welcome Sengupta at a significant phase of its growth journey, adding that her expertise in marketing and brand building will help accelerate growth and create long-term value for stakeholders.
Sanjay Sachdeva, Managing Director and CEO, Bajaj Electricals, said Sengupta's leadership will strengthen the brand equity of Bajaj and Morphy Richards while supporting the company's expansion across existing and emerging markets.
