Aviva India appoints Harshit Agrawal as Head of Marketing

Aviva India has appointed Harshit Agrawal as its Head of Marketing. In his new role, he will lead the company’s marketing function with a focus on strengthening brand positioning, enhancing customer engagement, and driving innovative marketing initiatives aligned with Aviva India’s strategic growth priorities.

Agrawal brings with him over 16 years of experience across marketing, brand strategy, and digital transformation in the financial services and advertising sectors.

Prior to joining Aviva India, he held key roles at Clix Capital and Muthoot Blue Group, where he led initiatives aimed at strengthening brand visibility, accelerating digital adoption, and enhancing customer engagement. Earlier in his career, he also worked with organisations such as BC Web Wise and Dentsu Webchutney, contributing to integrated marketing strategies and growth across leading brands.

Commenting on the appointment, Asit Rath, MD & CEO, Aviva India, said, “At Aviva, we are on a journey of transformation, building a progressive, customer-first brand that moves beyond conventional marketing. Harshit’s contribution will be instrumental in elevating our marketing capabilities and strengthening our position as a future-ready organization.”

Sharing his thoughts, Harshit Agrawal, Head of Marketing, Aviva India, said, “Aviva has always stood out as a progressive organisation, constantly evolving with new innovations and a forward-looking strategy. It truly inspires me to build on this momentum, moving beyond traditional approaches to create campaigns that resonate with customers, elevate the brand, and reflect Aviva’s shift from protection to prevention. I look forward to shaping an impactful marketing narrative that drives trust, engagement, and sustainable growth.”