Anthropic names Sangeeta Bavi to drive startup growth in India

Anthropic has appointed Sangeeta Bavi as Head of Digital Natives, Startups and Growth for India, strengthening the company’s push to expand adoption of its AI assistant Claude among startups and mid-market businesses in the country.

In her new role, Bavi will lead Anthropic’s engagement with India’s startup ecosystem and help accelerate growth opportunities for Claude across emerging digital-native companies.

Announcing the move on LinkedIn, Bavi reflected on her long association with founders and entrepreneurs. “Founders have always held a special place in my heart,” she wrote, adding that their ambition and resilience had shaped her professional journey and made the new role particularly meaningful.

Before joining Anthropic, Bavi served as Chief Operating Officer at YourStory Media, where she worked on operational transformation and revenue diversification initiatives. She also previously led startup business initiatives for Microsoft in India, helping build the company’s startup-focused operations in the market.

The appointment comes as Anthropic accelerates its India expansion strategy. India has emerged as the company’s second-largest market for Claude, contributing roughly 7.2% of the platform’s global usage.

The company is also preparing to launch its first India office in Bengaluru, which will serve as a key hub for local hiring, enterprise partnerships and market expansion.

Earlier this year, Anthropic appointed Irina Ghose to lead its India operations ahead of the Bengaluru office launch. In April, the company also brought on Amlan Mohanty as Head of India Policy and External Affairs as it continues building its leadership team in the country.