Allied Blenders and Distillers (ABD) has appointed Bikram Basu as its Group Chief Marketing and Innovation Officer and Senior Management Personnel (SMP), effective August 1, 2026.
In his expanded role, Basu will continue to oversee the operations of ABDM while assuming responsibility for the group's marketing and innovation functions.
Basu brings nearly three decades of experience in the alcoholic beverages industry. He began his career with United Spirits, where he spent six years, before moving to Pernod Ricard India for a 14-year tenure. He has been associated with Allied Blenders and Distillers for nearly 11 years.
Over the course of his career, Basu has held leadership roles spanning business strategy, brand building, marketing and sales. He has played a key role in driving the growth of several leading alcoholic beverage brands in the Indian market.
Beyond his corporate responsibilities, Basu has also been actively involved with the Confederation of Indian Alcoholic Beverage Companies (CIABC). He served as the industry's apex body's Vice-Chairman from 2015 to 2018 and continues to be a member of its board.
