Affle appoints Nikhil Kumar as chief growth & marketing officer for India & emerging markets

Affle has announced the appointment of Nikhil Kumar as Chief Growth and Marketing Officer for India & Emerging Markets, strengthening its leadership as it scales its consumer platforms.

Kumar has been associated with Affle for over five years and most recently served as Chief Growth Officer at mediasmart, where he played a key role in driving business growth across India and international markets. He brings nearly two decades of experience spanning FMCG, retail, F&B and ad-tech sectors.

Commenting on the appointment, Vipul Kedia, COO for India & Emerging Markets at Affle, said Kumar’s cross-industry expertise and ability to drive growth and thought leadership make him well-suited to lead the company’s next phase. He added that Kumar will play a crucial role in strengthening Affle’s verticalised AI-led strategy, aligning marketing with growth initiatives, and expanding its presence across high-growth markets.

In his new role, Kumar will focus on amplifying Affle’s market positioning and driving its long-term growth vision. He noted that as the company enters its 22nd year, it aims to build on its legacy as a globally recognised, consumer-centric organisation while advancing its AI-first approach and pursuing a 10X growth vision across India and emerging markets.