Admitad appoints Samrat Dutta as APAC commercial director to drive regional expansion

Global performance marketing platform Admitad has appointed Samrat Dutta as its commercial director for the Asia-Pacific (APAC) region, signalling a renewed push to scale its business and partnerships across one of the world’s fastest-growing digital advertising markets.

To lead regional commercial strategy

In his new role, Dutta will be responsible for steering Admitad’s commercial strategy across APAC, with a focus on driving regional revenue growth, strengthening relationships with advertisers and publishers, and expanding the company’s footprint in priority markets.

The company said Dutta brings extensive strategic leadership experience and a strong understanding of the digital advertising and agency ecosystem, along with a track record of building partnerships and unlocking new revenue streams across diverse markets in the region.

Extensive experience across digital, media and technology sectors

Before joining Admitad, Dutta held senior commercial and sales leadership roles, including serving as country manager for Vietnam and business director for global agency solutions in APAC. In these roles, he worked closely with multinational clients and agencies on market entry strategies, client engagement and long-term business development.

His professional background spans the digital media, advertising and technology sectors, positioning him to support Admitad’s long-term growth ambitions in the region, the company said.

Leadership welcomes the appointment

Announcing the appointment, Neha Kulwal, managing director, Mitgo, said the company was confident Dutta would play a key role in strengthening Admitad’s regional operations.

“We are thrilled to welcome Samrat to the Admitad leadership team,” Kulwal said. “His deep regional insights and commercial acumen will be instrumental as we accelerate our expansion in APAC and deliver greater value to our partners and clients.”

Dutta looks to scale performance marketing solutions

Dutta is an active member of the digital and advertising community and is known for his strategic approach to building scalable business models and high-impact commercial solutions.

Commenting on his new role, Dutta said he was eager to contribute to the company’s next phase of growth in the region.

“I’m excited to join Admitad and to work with talented teams across APAC,” he said. “This is an incredible opportunity to scale performance marketing solutions and to unlock new commercial potential across diverse markets.”