InsuranceDekho has elevated Abhishek Bansal to Chief Executive Officer of its Insurance Business, as the company looks to strengthen its insurance distribution operations and accelerate its next phase of growth.
Bansal, who previously served as Chief Revenue Officer at InsuranceDekho, has been closely involved in driving the company’s growth, with a focus on revenue, business strategy and execution across its segments.
Commenting on the appointments, Ankit Agrawal, Co-founder and CEO, InsuranceDekho, said, “These appointments reflect where InsuranceDekho is today. Abhishek has lived and breathed this business from the inside, he has built the revenue engine, understood the unit economics, and known where the next wave of growth sits. Elevating him to lead the insurance distribution business was the most organic decision we have made.”
Bansal brings more than 13 years of experience across consulting, entrepreneurship and business operations. He began his career at Bain & Company before moving to OYO, where he held senior roles and led revenue management across India and Southeast Asia.
He also co-founded Rartogo, a B2B platform focused on sourcing and exports of auto-component aftermarket products.
Bansal holds a B.Tech degree from IIT Delhi and an MBA from IIM Ahmedabad.
Alongside Bansal’s elevation, InsuranceDekho has appointed Joyeeta Ghosal as Head of Marketing. In her new role, Ghosal will oversee the company’s brand strategy, acquisition and retention marketing, as well as public relations.
Ghosal brings experience across financial services and consumer technology. Prior to joining InsuranceDekho, she worked with Pay10, GoKwik and Home Credit, with experience spanning brand building and demand generation.
Her background includes working with businesses where consumer trust, distribution and performance-led growth are key drivers.
Agrawal said, “Joyeeta understands both sides of our business: the human trust our advisors build every day, and the technology that makes them faster and better. She has led marketing in financial services before, and she brings exactly the blend of brand craft and growth discipline this stage of our journey calls for.”
Ghosal holds an MBA from MICA, Ahmedabad.
