India’s performance nutrition market, estimated at over ₹6,000 crore and growing at 20–25% annually, is witnessing a shift from niche bodybuilding supplements to mainstream, science-led fitness routines.
Tapping into this trend, SuperYou, the functional foods brand co-founded by Ranveer Singh and Nikunj Biyani, has launched SuperYou Pro Creatine Monohydrate under its performance-focused portfolio, SuperYou Pro.
SuperYou had earlier introduced the SuperYou Pro line through fermented yeast-based protein powders. The addition of creatine marks the brand’s expansion into foundational supplements aimed at supporting consistent strength, recovery, and performance.
Commenting on the launch, Ranveer Singh, Co-founder of SuperYou, said, “Creatine is foundational to any serious performance routine. When taken consistently, it helps you train harder, recover better, and steadily build strength over time. For me, performance has always been about discipline, not shortcuts. With SuperYou Pro Creatine, we wanted to create something clean, reliable, and designed for people who want to show up stronger every day.”
Nikunj Biyani, Co-founder of SuperYou, added that the Indian fitness consumer is gradually shifting toward more structured supplementation habits. “Protein was our starting point, but performance nutrition goes beyond protein alone, and creatine is essential to that evolution. Our ambition is to build a long-term performance ecosystem aligned with how India trains, competes, and performs every day,” he said.
The product is available in Orange Kick, Zesty Lemon, and Unflavoured variants, priced at ₹599 for a 100g pouch.
With this launch, SuperYou is positioning creatine not just as a gym supplement but as a daily performance aid for individuals pursuing consistent fitness and long-term strength gains.
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