Dhwani Kitchlue and Giriraj Jadeja have launched WinMargin, a sports consultancy focused on helping brands and sports rights holders unlock commercial growth. The firm is based in Gujarat.
Kitchlue announced the launch through a LinkedIn post, outlining the consultancy's focus on the commercial side of the sports ecosystem.
“Sustained curiosity in the sports industry for close to a decade has today turned into WM Sports. Along with my partner Giriraj Jadeja, we're attempting to work with brands and rights holders like teams, leagues, and federations, on the commercial side of the game. Partnerships, growth strategy, event consulting, advisory. Basically, we want to help close the distance between what these organisations are building and what they're actually getting out of it,” she wrote.
According to the announcement, WinMargin will partner with brands, teams, leagues and federations to support commercial partnerships, growth strategy, event consulting and advisory services.
The consultancy aims to bridge the gap between the value sports organisations create and the commercial outcomes they achieve by helping stakeholders strengthen partnerships and unlock new growth opportunities.
