Swiss Beauty has partnered with Warner Bros. Discovery Global Consumer Products to launch a limited-edition makeup range inspired by the iconic TV show Friends, under its CRAZE collection.
The launch reflects a broader trend of beauty brands leveraging entertainment intellectual property (IP) to create themed, collectible products aimed at younger consumers. The collection draws on characters and elements from the show, with product names and packaging inspired by its visual and cultural cues.
The range spans skincare and colour cosmetics categories, with prices starting at ₹179 and going up to ₹499. Products include a tinted moisturiser, makeup remover wipes, lip and cheek tint, lip balm, and press-on nails.
Among the key offerings, the Glownagi Tinted Moisturiser is priced at ₹349, while the Monica Clean Makeup Remover Wipes retail at ₹179. The ‘How You Doin’ Lip & Cheek Mud’ and ‘Oh. My. Moisture. Lip Balm’ are priced at ₹349 each, and press-on nails are available at ₹499 per set.
The collection will be available across online and offline channels in India.
Commenting on the launch, Vidushi Goyal, Chief Marketing Officer at Swiss Beauty, said the FRIENDS-inspired CRAZE range aims to blend nostalgia with individuality. She noted that the collaboration is designed to create a fun, collectible, and emotionally engaging beauty experience that fits into modern routines.
Mohit Goyal, Co-founder and Director of Swiss Beauty, added that the collection aligns with the brand’s focus on combining global pop culture with accessible, trend-forward products. He said the collaboration helps the brand connect with a new generation of beauty consumers while staying true to its promise of innovation and self-expression.
The move adds to a growing number of collaborations between consumer brands and global entertainment properties, as companies increasingly tap into nostalgia and pop culture to drive engagement.
